<data>
<row _id="1"><città>Milano</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>11</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>31,1</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>145,7</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>0,428488354298656</X1_indice (media = 1)><X2_indice (mean = 1)>0,676233963905197</X2_indice (mean = 1)><X3_indice (mean = 1)>1</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,701574106067951</Score di dimensione (media X123 indicizzati)></row>
<row _id="2"><città>Barcelona</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>44</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>37,2</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>0</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>0,107122088574664</X1_indice (media = 1)><X2_indice (mean = 1)>0,808871493803001</X2_indice (mean = 1)><X3_indice (mean = 1)>0</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,305331194125888</Score di dimensione (media X123 indicizzati)></row>
<row _id="3"><città>Berlin</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>77</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>46,2</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>0</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>6,12126220426652E-02</X1_indice (media = 1)><X2_indice (mean = 1)>1,00456621004566</X2_indice (mean = 1)><X3_indice (mean = 1)>0</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,355259610696109</Score di dimensione (media X123 indicizzati)></row>
<row _id="4"><città>Chicago</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>12</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>45,1</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>142,1</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>0,392780991440435</X1_indice (media = 1)><X2_indice (mean = 1)>0,980647966949337</X2_indice (mean = 1)><X3_indice (mean = 1)>0,904749777155227</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,759392911848333</Score di dimensione (media X123 indicizzati)></row>
<row _id="5"><città>London</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>1</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>79,1</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>207,8</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>4,71337189728522</X1_indice (media = 1)><X2_indice (mean = 1)>1,71993911719939</X2_indice (mean = 1)><X3_indice (mean = 1)>1,32306125047752</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>2,58545742165404</Score di dimensione (media X123 indicizzati)></row>
<row _id="6"><città>München</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>50</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>28,8</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>147</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>9,42674379457044E-02</X1_indice (media = 1)><X2_indice (mean = 1)>0,626223091976517</X2_indice (mean = 1)><X3_indice (mean = 1)>0,935948045332994</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,552146191751738</Score di dimensione (media X123 indicizzati)></row>
<row _id="7"><città>New York</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>2</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>100</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>212,7</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>2,35668594864261</X1_indice (media = 1)><X2_indice (mean = 1)>2,17438573602957</X2_indice (mean = 1)><X3_indice (mean = 1)>1,35425951865529</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>1,96177706777582</Score di dimensione (media X123 indicizzati)></row>
<row _id="8"><città>Paris</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>8</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>70,2</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>143,1</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>0,589171487160652</X1_indice (media = 1)><X2_indice (mean = 1)>1,52641878669276</X2_indice (mean = 1)><X3_indice (mean = 1)>0,911116770660894</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>1,00890234817144</Score di dimensione (media X123 indicizzati)></row>
<row _id="9"><città>Shanghai</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>6</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>6,2</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>0</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>0,78556198288087</X1_indice (media = 1)><X2_indice (mean = 1)>0,134811915633833</X2_indice (mean = 1)><X3_indice (mean = 1)>0</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,306791299504901</Score di dimensione (media X123 indicizzati)></row>
<row _id="10"><città>Tokyo</città><Milano Scoreboard edition>2019</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>10</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>16</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>572,2</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2018</x1_anno><x2_anno>2018</x2_anno><x3_anno>2019</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) is based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 230,000 ratings</x3_note><X1_indice (media = 1)>0,471337189728522</X1_indice (media = 1)><X2_indice (mean = 1)>0,347901717764732</X2_indice (mean = 1)><X3_indice (mean = 1)>3,64319368394244</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>1,48747753047857</Score di dimensione (media X123 indicizzati)></row>
<row _id="11"><città>Milano</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>12</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>27,7</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>145,7</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>0,384730810249503</X1_indice (media = 1)><X2_indice (mean = 1)>0,627975515756064</X2_indice (mean = 1)><X3_indice (mean = 1)>0,96875</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,660485442001856</Score di dimensione (media X123 indicizzati)></row>
<row _id="12"><città>Barcelona</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>47</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>37,2</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>0</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>9,82291430424263E-02</X1_indice (media = 1)><X2_indice (mean = 1)>0,843346180004534</X2_indice (mean = 1)><X3_indice (mean = 1)>0</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,313858441015654</Score di dimensione (media X123 indicizzati)></row>
<row _id="13"><città>Berlin</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>79</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>42,5</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>0</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>5,84401230758739E-02</X1_indice (media = 1)><X2_indice (mean = 1)>0,963500340058944</X2_indice (mean = 1)><X3_indice (mean = 1)>0</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,340646821044939</Score di dimensione (media X123 indicizzati)></row>
<row _id="14"><città>Chicago</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>13</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>44,5</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>142,1</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>0,355136132538003</X1_indice (media = 1)><X2_indice (mean = 1)>1,00884153253231</X2_indice (mean = 1)><X3_indice (mean = 1)>0,944813829787234</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,769597164952514</Score di dimensione (media X123 indicizzati)></row>
<row _id="15"><città>London</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>1</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>79,1</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>74</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>4,61676972299404</X1_indice (media = 1)><X2_indice (mean = 1)>1,79324416232147</X2_indice (mean = 1)><X3_indice (mean = 1)>0,492021276595745</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>2,30067838730375</Score di dimensione (media X123 indicizzati)></row>
<row _id="16"><città>München</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>56</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>27,2</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>147</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>8,24423164820364E-02</X1_indice (media = 1)><X2_indice (mean = 1)>0,616640217637724</X2_indice (mean = 1)><X3_indice (mean = 1)>0,977393617021277</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,558825383713679</Score di dimensione (media X123 indicizzati)></row>
<row _id="17"><città>New York</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>2</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>100</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>212,7</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>2,30838486149702</X1_indice (media = 1)><X2_indice (mean = 1)>2,2670596236681</X2_indice (mean = 1)><X3_indice (mean = 1)>1,41422872340426</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>1,99655773618979</Score di dimensione (media X123 indicizzati)></row>
<row _id="18"><città>Paris</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>5</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>62,5</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>209,9</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>0,923353944598807</X1_indice (media = 1)><X2_indice (mean = 1)>1,41691226479256</X2_indice (mean = 1)><X3_indice (mean = 1)>1,39561170212766</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>1,24529263717301</Score di dimensione (media X123 indicizzati)></row>
<row _id="19"><città>Shanghai</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>9</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>5,8</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>0</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>0,512974413666004</X1_indice (media = 1)><X2_indice (mean = 1)>0,13148945817275</X2_indice (mean = 1)><X3_indice (mean = 1)>0</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>0,214821290612918</Score di dimensione (media X123 indicizzati)></row>
<row _id="20"><città>Tokyo</città><Milano Scoreboard edition>2018</Milano Scoreboard edition><X1 = The World according to Globalization and World Cities_3>7</X1 = The World according to Globalization and World Cities_3><X2 = reputation of the city on Google(reputation on Google)>14,6</X2 = reputation of the city on Google(reputation on Google)><X3 = sum of firms' Reputation Institute Global RepTrak 100_5>572,6</X3 = sum of firms' Reputation Institute Global RepTrak 100_5><x1_anno>2016</x1_anno><x2_anno>2017</x2_anno><x3_anno>2018</x3_anno><x1_fonte>Globalization and World Cities Research Network (GaWC)</x1_fonte><x2_fonte>Gruppo Clas on Google Trends</x2_fonte><x3_fonte>Reputation Institute</x3_fonte><x1_note>the results for the ranking "The World according to GaWC" (Globalization and World Cities (GaWC) Research Network by Peter J. Taylor) are based upon the office networks of over 175 advanced producer service firms (in Financial services, Accountancy, Advertising, Law, Management Consultancy) in 707 cities, depending on how the firm uses the city (coded 0 to 5)</x1_note><x2_note>average number of queries on Google Trends about the city. Data are benchmarked to the city with the highest average</x2_note><x3_note>scores obtained by firms in the Global RepTrak 100 having their headquarter in the city of reference. The ranking measures the reputation of 100 global firms with a significant economic presence in the 15 largest world economies, assessed on the basis of around 170,000 ratings</x3_note><X1_indice (media = 1)>0,659538531856291</X1_indice (media = 1)><X2_indice (mean = 1)>0,330990705055543</X2_indice (mean = 1)><X3_indice (mean = 1)>3,80718085106383</X3_indice (mean = 1)><Score di dimensione (media X123 indicizzati)>1,59923669599189</Score di dimensione (media X123 indicizzati)></row>
</data>
